
- A toe box split allows the big toe to function independently and engage the runner's natural balance. Flexible materials empower a more efficient push off during the propulsion phase. The PureProject shoes are approximately 25 - 30% more flexible when compared to a standard running shoe.

- This flexible band wraps over the
instep to comfortably secure the foot in place. The dynamic stretch provides just the right amount of reinforcement and conforms to individual foot shape and size. All runners have some degree of arch collapse while they run. The Nav Band provides a
snug, comfortable fit and lets the foot move naturally.

- Designed from an anatomical form, the shoe's shape contours the foot for a glove-like feel and provides support for every part of the foot. This new last gets down to basics and minimizes the use of
material to enhance the feel of the run. Matching the runner's anatomy will provide a
more natural and comfortable fit.

- Brooks' signature inverted heel promotes a natural foot strike by landing in a more forward position on the foot. This aligns the runner's center of gravity and encourages optimal energy return. The PureProject shoes provide assurance similar to that of Brooks Neutral and Guidance shoes, and are more stable than its primary competitors.

- Brooks tuned the density in the midsoles to better correspond with gender and weight categories, delivering a custom balance of cushioning that's not too soft or stiff.
BioMoGo DNA - BioMoGo, our earth-friendly midsole technology, is blended with Brooks patent-pending DNA smart cushioning to create a springy return and custom comfort. This also reduces the use of energy and amount of waste by removing drop-ins. Testing in a lab, the cushioning and loading rate of the PureProject shoes were 5-10% greater then a standard running shoe. This is an ideal scenario, a low profile shoe that
provides better cushioning and comfort than a standard running shoe.