
1) BRAINSTORMING
What problems did you encounter with the gear? Where can they make improvements? How can they make life easier at 14,000 ft, or on day 12 of 20? Spending a week in the backcountry is already great, but how can Nemo make it better?

2) CONCEPTUALIZING
One of Nemo's greatest strengths is in design and the ability to generate new ideas. They pride themselves on their talented team, awesome studio in NH, and proven approach to problem solving. They have over 50 patents pending and countless other new ideas.

3) BASIC PROTOTYPING
Prototyping is both a reality check and an opportunity for new ideas. Most of the best ideas emerge out of the process of creating. You start chasing an idea and if you're lucky and your eyes are open along the way, you might discover something you could never have imagined.

4) COMPUTER MODELING
Plugging measurements into computer modeling programs allows Nemo to play with various aspects of the project without building completely new prototypes.

5) ADVANCED PROTOTYPING
Product design is an incremental process that relies on each step to reach a desired goal. Each phase -- inspiration to construction -- is important, and there is always much back and forth while tweaking designs and construction.

6) MATERIALS DEVELOPMENT & TESTING
Much of Nemo's reputation for quality rests in their commitment to sourcing the finest materials and refusing to sacrifice durability for a few odd ounces here or there. Many companies fall prey to the temptation to use cheaper components, but they know the consequences -- reduced quality.

7) REAL WORLD TESTING
Real World Testing is ongoing, but begins after Nemo makes a few prototypes. They have a team of athletes and outdoor professionals who help them in this regard. They get their gear back in a crumpled heap with a letter about what went right and what went wrong. This feedback is essential.

8) USER FEEDBACK
Nemo has a great group of customers. They rely heavily on learning from their customers to make better product, and continue to improve every aspect of their business. Your adventure is their adventure to make.