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TECHNOLOGY: THE SYSTEM
00:03:59607382http://images.sportchalet.com/images/set_a/en_US/local/brandstores/arbor/2011_11_arbor/video/start-image-system.jpghttp://images.sportchalet.com/images/set_a/en_us/local/brandstores/arbor/2011_11_arbor/video/Arbor Snowboard Technoloy The System.flv
FULL PART SCOTTY VINE
00:04:16607382http://images.sportchalet.com/images/set_a/en_US/local/brandstores/arbor/2011_11_arbor/video/start-image-scotty.jpghttp://images.sportchalet.com/images/set_a/en_us/local/brandstores/arbor/2011_11_arbor/video/Full Part Scotty Vine.flv
BEAR MTN'S HDHR
00:04:58607382http://images.sportchalet.com/images/set_a/en_US/local/brandstores/arbor/2011_11_arbor/video/start-image-bear-mtn.jpghttp://images.sportchalet.com/images/set_a/en_us/local/brandstores/arbor/2011_11_arbor/video/A Red Camera Vision Of Bear Mountains HDHR.flv
BAMBOO THE WISE MAN'S TIMBER
00:05:04607382http://images.sportchalet.com/images/set_a/en_US/local/brandstores/arbor/2011_11_arbor/video/start-image-bamboo.jpghttp://images.sportchalet.com/images/set_a/en_us/local/brandstores/arbor/2011_11_arbor/video/Bamboo - the Wise Mans Timber.flv
We started Arbor in 1995 convinced that there was a need for brands willing to take responsibility for the impact their products have on the environment. For us, time spent riding had always provided a direct understanding of what's at stake. We all need clean air to skate, clean water to surf, and snow to ride. For those of us who pursue boardsports, protecting the planet is about the environments we use everyday. It was becoming obvious that the boardsports industry, which relies on a healthy environment to succeed, needed to get more involved with protecting the planet.
To this end, Arbor was founded to design products around the goal of replacing as many environmentally harmful materials as possible, with functional, ecologically based alternatives. The mission is to deliver performance, durability, and style in the most responsible way possible. The result must be quality and reduced environmental impact.
As of right now, it is not possible to deliver a totally "green" product. Reality is about taking steps towards that future. Those steps are what drive the Arbor Collective. Having said that, we feel that you can't be "green" just for the sake of being green. Customers expect performance and relevance, even when choosing a sustainable alternative. So, we select only those eco-materials that allow us to deliver better looking, higher performing, more durable products. Form still follows function, and this balance must be achieved if alternative products are to succeed in today's fickle marketplace.
Arbor has evolved through the years into a growing collective of artists, designers, and friends that snowboard, skateboard, and surf. We remain focused on finding solutions for a more sustainable future through a blend of art, technology, and eco-materials. This allows us to deliver the most successful line of snowboards, skateboards, and apparel possible.
The Company is headquartered in Venice, California, a place at the root of much of what we do. If you're in the area, I invite you to visit our showroom at 102 Washington Boulevard, Venice, California 90292. Stop in and check out what we're up to...
It is important to note that Arbor is committed to supporting groups that work to protect and restore the planet. We annually donate at least 5% of our profits to these organizations. In the past we have supported The Nature Conservancy, The Surfrider Foundation, The Rainforest Action Network, and American Forests. Currently we are working with True Offsets, www.trueoffsets.com. True Offsets allows Arbor to help restore forestlands in the Hawaiian Islands and offset more carbon emissions than our operation is responsible for. That's right, we are a less-than-zero carbon emitter!
Even the basics are incredibly important to Arbor. We print on recycled paper only, use soy-based inks; recycle all office waste; and build out retail/office space and point of purchase displays with recycled and/or sustainable materials.
It is clear that many of us who snowboard, skateboard, and surf are changing the face of environmentalism. Today, all types, even the hardest kid you know, can be conscious of the planet at their core. But you don't have to broadcast it to live it; it's not about identity, rather it's about choice and personal values. We see this as a critical change if saving the environment is to remain important to future generations.
Thank you for taking the time to learn about the Arbor Collective. Now, get out and enjoy this planet of ours and all the shredding possibilities it provides...
The Ecological Benefits of Using Bamboo as a Raw Material
Renewable - The bamboo used for apparel production is the fastest growing plant known to man, growing up to 4 feet (122 cm) per day, and rapidly reaching heights over 40 feet. Because of this rapid growth rate and the amount of vertical biomass created, bamboo is able to deliver far more usable raw material per acre than any other alternative, which makes it today's most renewable resource. Bamboo is also self-regenerating, so it can be harvested and, in most cases, will simply re-grow without replanting.
Sustainable - Bamboo cultivation requires zero pesticides or chemical fertilizers to achieve its amazing growth rate and renewability. Hence, it is inherently organic. In contrast, it takes 1/3 of a pound of chemicals to produce enough conventional cotton for one t-shirt. Cotton production is responsible for 16% of the world's insecticide use, more than any other single crop, while covering only 2.5% of the world's cultivated land. Many of these chemicals run off into our waterways, harming humans and the natural environment. In addition, bamboo requires much less land and water (as a ratio to usable fiber produced per acre), than cotton, organic cotton, and other alternative fibers. In fact, it takes 15,000 liters of water to grow 1 kg of cotton or organic cotton. Some of this water is piped in from critical watersheds, as cotton is typically grown on arid lands. In contrast, bamboo requires only natural rainfall.
Additional Eco Benefits - Bamboo propagation prevents erosion and adds nutrients back to the soil, while conventional, transitional, and even organic cotton cultivation strip the land of nutrients. Bamboo is hand picked using traditional methods that have a much lower impact on the environment than modern machine-based harvesting practices. It's also important to note that bamboo is not planted on cleared forestlands; it is sustainably selected from naturally occurring bamboo stands. In addition, bamboo absorbs more carbon dioxide and emits more oxygen than equivalent stands of trees. Oh � and the "timber" bamboo used for apparel production is not a source of food for pandas, nor is it harvested from panda habitat.
A FUSION OF INTERDEPENDENT TECHNOLOGIES THAT SUPPORT REAL ROCKER PERFORMANCE
"TRUE-ROCKER" THAT WORKS
Rocker snowboards exploded onto the market because they're fun to ride. They deliver alternative performance not found in traditional camber designs. Rocker, also known as reverse camber, is created by replacing camber, the lengthwise positive arc of a snowboard, with a reverse shape similar to the profile of a surfboard. By doing so, you eliminate the leverage required to release and reengage a snowboard's traditional outside contact points.
When done right, a "true-rocker" board (no added camber or flat zones) delivers the widest range of alternative performance benefits, including improved turn initiation, seamless performance, and more fluid spins, slides, presses, and butters. Unfortunately, early designs did not provide enough edge hold, so they washed out at speed, in the steeps, and during landings. As a result, designers around the industry have been working to improve the edge performance of their rocker designs. In some cases, this has meant putting camber back into the nose and tail. This "hybrid" design does improve edge control, but it sacrifices some of the benefits of riding true-rocker.
In response, Arbor offers The System to provide riders with an amazing amount of on demand edge hold in a true-rocker design that preserves the full range of performance benefits. We did this by perfecting the true-rocker profile, while building in real edge control through a unique sidecut. In our opinion, the award winning "System" has proven to be the best rocker design yet offered. As a result, we've further expanded The System offering to ten models across three technology combinations:
The JIB SYSTEM: Grip-Tech, Parabolic Rocker, Rocker Flex, Power Ply, True-Twin, Robusto Tips
The PARK SYSTEM: Grip-Tech, Parabolic Rocker, Rocker Flex, Power Ply, True-Twin, Corona Tips
The MOUNTAIN SYSTEM: Grip-Tech, Parabolic Rocker, Rocker Flex, Power Ply, Directional-Twin, Toro Tips
Note: No Power Ply on the Formula.
GRIP-TECH: A sidecut design that creates four additional contact points under foot for significantly improved, more direct edge control. The new contacts also create heel and toe pivot points that make turning faster and more efficient. Grip-Tech enables Arbor to offer a "true-rocker" profile with powerful edge control, and thus preserve the full range of associated performance benefits. Grip-Tech also allows riders with larger feet (up to US men's 12) to ride standard width shapes.
PARABOLIC ROCKER: A "true-rocker" design based on the parabolic arc; a shape that allows us to gradually reduce the amount of rocker toward the tip and tail. This ensures that the outside contact points are close enough to the snow to reengage when maximum edge control is needed: loaded turns, higher speeds, and bigger landings. Arbor's Parabolic Rocker provides an additional layer of on-demand edge control without having to sacrifice any true-rocker performance.
ROCKER FLEX: A rocker specific flex pattern designed to address how riders experience flex on de-cambered boards.
POWER PLY: To counter the loss on "System" models of the leaf spring effect found in camber designs, we turned to our Power Ply technology. By adding a third structural composite layer, in the form of a wood or bamboo topsheet, we significantly enhanced board pop and return for much improved true-rocker performance.
TWIN SHAPING: By utilizing "twin" shapes, which have centered stance set-ups, we ensure that riders position
themselves directly over the Grip-Tech contact points. This allows them to most effectively activate Grip-Tech's edge performance.
Note: the need for built in setback for deep or mixed conditions is eliminated because of the way the System changes and improves how a board connects with the snow. On the Park and JIB Systems we utilize a TRUE-TWIN design to support street and park riding. On the Mountain System we use a DIRECTIONAL-TWIN shape to provide added nose length for the deepest pow days.
TIP PROFILES: Because of the new and improved way in which Arbor's "System" design connects with the snow, the role played by a board's nose and tail have changed. As a result, we've created specialized tip profiles for each design. On the JIB System we use ROBUSTO TIPS that have a blunt shape and flat kick to support street-style riding with improved press and butter performance. On the Park System we use CORONA TIPS that have a semi-blunt shape and flat kick to support more versatile park and all-mountain performance. On the Mountain System we use TORO TIPS that have a drawn out design to support on-mountain and backcountry riding with deeper snow performance.
HOME MOUNTAIN: Breckenridge
YEARS SNOWBOARDING: 11
FAVORITE PLACE ON EARTH TO RIDE: Colorado Backcountry
SETUP: 15 front, -15 back
OTHER SPONSORS: Elm and Oak, Electric, Flux Bindings
ARBOR PREFERRED QUIVER: 153 Westmark in park, 150 Draft for Street
FAVORITE ARBOR PIECE: Tri-Tone Tank
HOME MOUNTAIN: Mountain High, CA
YEARS SNOWBOARDING: Hella
FAVORITE PLACE ON EARTH TO RIDE: The "egotistical male looking for positive reinforcement from my meathead friends" in me would say... Bed. But the honest answer is just where ever my friends are!
SETUP: Draft 50
OTHER SPONSORS: Arnette, Sessions, Pow, Windells, Mountain High
ARBOR PREFERRED QUIVER: Draft 50, Coda 61
FAVORITE ARBOR PIECE: Hesh Hat
HOME MOUNTAIN: The Backcountry
YEARS SNOWBOARDING: 18 yrs
FAVORITE PLACE ON EARTH TO RIDE: Chillan, Chile and Lake Tahoe, Ca
SETUP: 21 ¾ 12, -9
OTHER SPONSORS: Comune, Ashbury, Howl, Nike, THC, Boards-N-Motion Boardshop
ARBOR PREFERRED QUIVER: Abacus 160 splitboard for journeys, Element 161 for everyday pow hounding, Blacklist 154 for all around mountain madness, Draft 150 for pretending to skateboard on snow.
FAVORITE ARBOR PIECE: Anything Bamboo
HOME MOUNTAIN: Big Bear
YEARS SNOWBOARDING: 11ish
FAVORITE PLACE ON EARTH TO RIDE: New Places
SETUP: 150 Relapse, flux tt30s
OTHER SPONSORS: Active, Flux, Landing, Electric
ARBOR PREFERRED QUIVER: 150 Relapse, 153 Del Rey
FAVORITE ARBOR PIECE: Black Burnside Jeans
HOME MOUNTAIN: Stevens Pass
YEARS SNOWBOARDING: 15
FAVORITE PLACE ON EARTH TO RIDE: Secret Spot in Montana and anywhere the snow is good.
SETUP: Relapse 159, Union Force, Del Rey 153, Union Force
OTHER SPONSORS: 686, Union Bindings, Pow Gloves, Stevens Pass, Stevens Pass snowboard shop, Hoven Vision.
ARBOR PREFERRED QUIVER: Relapse 159, Del Rey 153, Draft 150
FAVORITE ARBOR PIECE: Bamboo swim trunks
HEIGHT: 6 foot minus .25 inches.
WEIGHT: 185 pounds.
HOME MOUNTAIN: Bear Mountain.
YEARS SNOWBOARDING: Half my life plus a year.
FAVORITE PLACE ON EARTH TO RIDE: Tahoe backcountry. I'm heading back there this season for sure!
SETUP: Regular, 15 and -15, centered stance at 23 inches.
OTHER SPONSORS: Bear Mountain, Aerial7 headphones, Flux Bindings, Elm Company, Active Ride Shop.
ARBOR PREFERRED QUIVER: 156 Westmark. Best board I've ridden so far.
FAVORITE ARBOR PIECE: The blue recycle hoodie.
HOME MOUNTAIN: Brighton, UT
YEARS SNOWBOARDING: Since the fourth grade
FAVORITE PLACE ON EARTH TO RIDE: Bone Zone!
SETUP: Wide...like Shane Flood wide...c.2001
OTHER SPONSORS: WeSC, Dragon, Drop, Mica Watches, Beaver Wax, Milosport
ARBOR PREFERRED QUIVER: Draft
FAVORITE TRICK: The Pink Sock