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fuji commercial
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fuji road bike development
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mountain biking in utah
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fuji & kestrel ironman 70.3
00:01:57
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When Fuji was started in 1899, it was named after Mount Fuji, a Japanese symbol of strength and endurance. So perhaps it's fitting that 111 years later, the brand is still thriving. No matter what's come our way, we've weathered the storm. Regardless of conditions, we will continue to persevere and we will always come out on top.
From a cycling perspective, a mountain is typically the most challenging part of any ride. But it also offers the greatest opportunity for triumph. At Fuji, we are always on the lookout for our "mountains," those seemingly difficult obstacles and challenges that stand in the way of becoming the best bicycle company in the world. For us, these are opportunities. These are our moments to shine; to come out on top, stronger, wiser, faster and more efficient. It's on the mountains where we thrive.




















