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Fuji Bikes sponsors several athletes and teams at the professional level. In 2010, Fuji sponsored Footon-Servetto, a team that led the brand to its first appearance in the Tour de France. It's breakout star, Rafael Valls, finished second in Stage 7 atop his gold SST, a bike riders and the media alike couldn't take their eyes off.
In 2011, the brand sponsored GEOX-TMC, a Spanish-based squad that developed out of Footon-Servetto and featured two especially impressive new additions: 2008 Tour de France Champion Carlos Sastre and 2009 Giro d'Italia Winner Denis Menchov. Yet it was unsuspecting climber Juan Jose Cobo – "El Bisonte" – who delivered Fuji its greatest triumph. After climbing into cycling history upon conquering the epic Angliru's 22% grade aboard his Altamira, Cobo went on to claim overall victory at the Vuelta a Espana, earning Fuji its first-ever grand tour victory.
In 2012, Fuji is proud to sponsor the first-ever pro continental cycling team based in Asia: Champion System. The 18-member squad will be racing all across the globe on Altamira's and SST's
Fuji Bikes sponsors several professional athletes and teams, including GEOX-TMC, the GEOX-Fuji Test Team, triathletes Matt Reed and Sarah Haskins, and women's professional team Diadora-Pasta Zara.
In previous years, Fuji sponsored women's pro team Peanut Butter & Co. TWENTY 12. But with cycling legends Diana Ziliute and Manel Lacambra at the helm, as well as the additions of several former Peanut Butter riders (including star sprinter Shelley Olds and Giro Donne Winner Mara Abbott), Fuji is proud to have Diadora-Pasta Zara as its 2011 sponsored team.
The UCI pro-team, registered in the U.S. but based in Italy, has an exciting season ahead itself with a schedule that will prove both challenging and rewarding.
Fuji Bikes sponsors several professional athletes and teams, including triathletes Matt Reed and Sarah Haskins, women's professional team Diadora-Pasta Zara, the GEOX-TMC professional team, and the GEOX-Fuji Test Team – the development squad for GEOX-TMC.
The GEOX-Fuji Test Team is an amateur team, licensed in the U.S. but based out of the international cycling development school Cycling Center in Oostkamp, Belgium.
Established in 1992, the Cycling Center aims to develop talented amateur riders from across the globe into professional cyclists, as well as test the products of the team's sponsors. For four years now, Fuji has been the official bike sponsor of the Test Team.
The Cycling Center, which also has a facility in Albuquerque, New Mexico, provides an international racing program for its riders that includes races in Belgium, France, Luxembourg, Holland, Germany, Spain, the United States, Mexico, and Canada.
When Fuji was started in 1899, it was named after Mount Fuji, a Japanese symbol of strength and endurance. So perhaps it's fitting that 111 years later, the brand is still thriving. No matter what's come our way, we've weathered the storm. Regardless of conditions, we will continue to persevere and we will always come out on top.
From a cycling perspective, a mountain is typically the most challenging part of any ride. But it also offers the greatest opportunity for triumph. At Fuji, we are always on the lookout for our "mountains," those seemingly difficult obstacles and challenges that stand in the way of becoming the best bicycle company in the world. For us, these are opportunities. These are our moments to shine; to come out on top, stronger, wiser, faster and more efficient. It's on the mountains where we thrive.