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In 1989, Bert and John Jacobs designed their first tee shirt. They knew nothing about the business.
For five years, the brothers hawked tee shirts in the streets of Boston and traveled the East Coast, selling door-to-door in college dormitories.They collected some good stories, but were not very prosperous. They lived on peanut butter and jelly, slept in their van, and showered when they could. Chicks were not impressed.
By August of 1994, with a combined sum of $78 in the bank, the brothers considered getting a real job.
And then they created Jake 
and he showed them the way.
Jake's contagious grin, simple as it was seemed to express everything the Jacobs brothers believed in.
One fateful September day, they printed up 48 Jake shirts for a local street fair in Cambridge, Massachusetts. They laid the shirts out on their rickety card table. By noontime, all 48 of those tees were gone. A star was born.
Soon Jake was introduced to local retailers, and his simple message of optimism was embraced like nothing the brothers had ever seen. As demand for product soared, Jake's team grew, and the Little Brand That Could began to spread across America.
The life is good kids foundation helps children overcome life-threatening challenges, including the trauma of violence, illness, and extreme poverty. Through our Playmakers Initiative, we provide training, resources, and support to the adults dedicated to caring for these children.
In our training retreats offered throughout the United States, child care workers and pre-school teachers receive expert training, play kits, and individual consultation on incorporating healing play into their everyday teaching. 
In 2011, Playmakers will be working in inner-city preschools, day care centers, foster care homes, and children's hospitals all across the country. 
The Playmakers Haiti Initiative, launched in March of 2010, will continue in 2011 with the training of additional caregivers who work every day with children six years or younger in schools, tent cities, and orphanages throughout Haiti.
Since 2003, Life is good has rallied good people of all ages around a great cause. In 2010, we took our annual outdoor, all-ages fundraising festival to a whole new level. 
The Life is good Festival at Blue Hills was a magical weekend and a celebration of the power of optimism. We like to say good vibes are contagious, and thanks to all involved - volunteers, sponsors, participating retailers, 25 amazing musical acts and the 30,000 who attended -- those vibes are still radiating. 
With inspired performances by Jason Mraz, Ben Harper, Ziggy Marley, Grace Potter and the Nocturnals and so many more, and a kids' stage that was home to kids-rock superstars like They Might Be Giants and Dan Zanes and Friends, the energy never wavered.
While most of our customers have never attended a Life is good Festival, they are hugely important contributors. How? Each year, we offer a specially-designed Life is good Festival tee for sale nationwide, with 100% of our profits donated to the Life is good Kids Foundation. 
Your purchases of that tee - and other fundraising products - have provided the single greatest contribution to the Kids Foundation in its first five years of existence.
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3 min. 46 sec.
Life is good Playmakers in Haiti
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21 sec.
Life is good Kid's Foundation
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1 min. 26 sec.
Meet a boston Playmaker
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