Lifetime

our history & innovations

In the beginning, all the founder of Lifetime Products wanted was a sturdier basketball pole for his backyard. With this in mind, he found and purchased a piece of heavy-duty used pipe, a sheet of plywood, and a basketball rim. The result was a basketball standard for his backyard. That was 1972.

Seeing the potential that others might also desire a quality basketball system in their yards, he placed an ad in the "Big Nickel," the local free classified newspaper, and made his first sale. The rest - as they say - is history.

Not too many years after selling his first basketball system, he created the American PlayWorld company in 1973, which he based in his garage located in Riverdale, Utah. Gradually this store kept expanding into many more types of playground equipment, and was eventually moved to a bigger location in South Ogden, Utah.

Several years later, the company transformed the Basketball industry with the introduction of the Quick Adjust basketball pole - the first complete basketball system you could raise up and down with a broomstick.

In March 1986, a separate company was created to concentrate specifically on manufacturing adjustable basketball systems. This new company was named Lifetime Products, the name inspired by the goal of building a durable, lasting product.

Our Innovations