St. Croix

engineering & technology

When you set out to uncover what makes a St. Croix different from other rods, you need look no further than the engineer sitting right beside the rod designer. It's a partnership that's produced such breakthroughs as St. Croix's exclusive Integrated Poly Curve® and Advanced Reinforcing Technology.™ Rod performance is only as good as the design behind it – and rest assured, before we even think about sending a rod through for production, we make sure we spend as much time as necessary in the design department to assure that every St. Croix rod is engineered and developed to outperform all others.

TECHNOLOGY

Never underestimate the power of a machine. Or a dozen.

Step inside our Park Falls factory and you'll find a battery of machines – machines developed and built right here. Tools most rod makers would never take the time to build let alone use. Lasers for perfectly aligning and checking grips and guides. Tools of vicious torture to assure every rod is worthy of the laser aligned St. Croix logo it will wear out the door.

PATTERN CUTTING MACHINE

Leading the industry in state-of-the-art rod building, St. Croix has taken yet another step towards moving rod construction to a whole new, unsurpassable level with our new pattern cutting machine. This new machine provides the highest level of precision and reflects our commitment to investing in the latest technology available to stay ahead of our competition, defending our position as America's largest rod manufacturer.

craftsmanship

SO MUCH GOES INTO A ST. CROIX ROD SO YOU CAN PULL SO MUCH OUT WITH ONE.

Examine a St. Croix rod closely and you'll find a wealth of innovations and craftsmanship. But, in light of the fact you'd rather be fishing than sitting over a microscope, allow us to explain what makes a St. Croix rod so special. The journey begins in Park Falls, Wisconsin and eventually leads to Fresnillo, Mexico. It is in Park Falls that a rare combination of blazing technology and genuine handcraftsmanship come together to make incomparable fishing tools. A tradition that continues for a select series of rods in Fresnillo.

THE SILICON VALLEY OF FISHING – IMAGINE.

Anglers often think of Park Falls as a high-tech mecca. After all, there is nowhere else incorporating St. Croix's proprietary ART™ and IPC® technologies. Likewise it's here, and only here, that rod designers stand side-by-side with engineers bringing their ideas to fruition so smoothly. It's here you'll also find the software St. Croix developed so blanks are built to the highest standards in the industry – a tactic that is the foundation leading to superior performance and durability. Laser micrometer and laser alignment machinery assures every guide and handle is put on perfectly straight. There are rod-building tools here that other rod builders can only dream about.

Of course, you can plug in a bunch of machines anywhere there's electricity. What's at the heart of a St. Croix rod is the time-honored blend of technology and handcraftsmanship. In Park Falls, over thirty pairs of hands contribute to three dozen different steps before a St. Croix rod is deemed ready to charge into the world looking for action. Thirty pairs of hands attending to every last minute detail. Thirty pairs of hands making sure a rod doesn't leave Park Falls until it's ready to take on any fish in the world.

SEE FOR YOURSELF. BETTER YET, FISH IT FOR YOURSELF.

If you're ever in Park Falls, feel free to swing by and see how a St. Croix rod comes to life. After a thorough testing (of the rod), we'd be happy to hook you up with one of your own to try out wherever you see fit.

ST. CROIX VALUE. KEEPING IT ALIVE IN NORTH AMERICA.

Of course, there are only so many hands in Park Falls, Wisconsin and over the years, the undeniable value of St. Croix rods has meant more and more people have wanted to fish one. Which means every year, more and more rods leave Park Falls for waters throughout the world. Well, it's gotten to the point where we simply can't make enough in our Park Falls factory. It's a small town. (And we'd like to keep it that way.) Faced with a decision of opening another factory or outsourcing to Asia, we concluded the only way to ensure a St. Croix rod remains a St. Croix rod was to construct a second factory in Fresnillo, Mexico. If you happen to be traveling through Fresnillo, you'll find an almost mirror facility to our state-of-the-art Park Falls operation – same equipment, same manufacturing procedures and the very same quality control protocols. Our Fresnillo facility manufactures a select group of rods that are designed and engineered here in Park Falls. These rods offer the chance for an even greater segment of the fishing population to get their hands on a St. Croix. Rod models currently manufactured in Park Falls will continue to be made in Park Falls. By making sure all our rods are "Handcrafted in North America," we are able to continue providing anglers with the best value in angling.

blank materials

Great rods begin with the highest quality blank materials and expert manufacturing techniques and processes. Each material listed here is exclusive to St. Croix and is designed for specific performance characteristics.

power & action

Rod "Power"

The "power" of a rod refers to how much pressure it takes to flex the rod. Different rod powers are engineered to efficiently handle a certain range of lure weights and line sizes.

To select a rod power that will perform best for you, simply narrow your choices to rods designed to cast the weight of lures – and sizes of lines – you'll fish with most often.

Rod "Action"

The "action" of a rod is determined by where a rod flexes along the blank. Faster action rods flex mostly near the tip. Moderate action rods flex more near the middle of the blank. Slower action rods flex down into the butt section.

St. Croix Rods are designed to perform differently for different applications and fishing techniques. Power and Action describe certain performance characteristics of the rod, other variables will impact how the rod performs for you. Blank material plays a big part in a rod's performance characteristics – for more information, check out our Blank Materials Guide.

avid fly rods

Sit there at your desk idly staring at the abyss with visions of pocketwater in your head and your stellar professional reputation may take a dive. Things could be significantly worse if you operate heavy machinery in a state of piscatorial distraction. At that point it's probably best to just pack it up and hit the water with an Avid Series® fly rod. This impressive line of trout rods featuring IPC® technology with slim-profile ferrules and a beautiful canteen-green pearl finish is always ready for action. The moderate action loading progressively down the SCIII blank makes them ideal for protecting light tippets, and the extensive selection of models covers a wide array of trout fishing situations. No matter what else you're supposed to be doing.

• Integrated Poly Curve® (IPC®) tooling technology.
• Premium, high-modulus SCIII graphite.
• Slim-profile ferrules.
• Fuji® Alconite® stripper guides with black frames.
• Hard chrome, single-foot fly guides on 2, 3, 4, 5, 6 wt. models.
• Hard chrome snake guides on 7 wt. model.
• Uplocking, anodized aluminum reel seat with an ebony wood insert on 2, 3, 4, 5, 6 wt. models.
• Uplocking, anodized aluminum reel seat on 7 wt. model.
• Select-grade cork handle.
• Two coats of Flex Coat slow-cure finish.
• Rugged rod case with handle and divided polypropylene liner.
• Lifetime limited warranty backed by St. Croix Superstar Service.

rio santo

"I'm sorry, I'm out of the office today..." Let's raise a glass to those who boldly charge forth and man the fly fishing ship known as Devotion. It takes commitment, sacrifice, and more than a few "sick days." Not to mention the premium SCII graphite rods known as the Rio Santo series. Built in our Fresnillo facility, they offer a smooth, moderate-fast action that is a pleasure to fish – at all skill levels. Topped with high-quality guides, up-locking reel seat and a comfortable cork handle, these are ideal rods for the new fly angler and the skilled veteran alike, and meant to be fished when fishing "calls".

• Premium-quality SCII graphite.
• Smooth, versatile, moderate-fast actions.
• Aluminum-oxide stripper guides with black frames.
• Stainless-steel snake guides.
• Uplocking, aluminum reel seat.
• Premium-grade cork handle.
• Two coats of Flex Coat slow-cure finish.
• Includes cloth rod sack.
• 5-year warranty backed by St. Croix Superstar Service.

triumph

The other 43% that "get it" know just what to do with down time: fish, fish, and oh yeah... fish some more. Of course that opens up all kinds of possibilities anywhere there's a lake, river or promising stream. Here's where a line of rods like the Triumph® pays off huge. Made with SCII graphite and available in a variety of actions, Triumph rods deliver more value per cast than any other rod going, especially for those of us who live to fish – and, at least for the time being, work to live.

• Premium-quality SCII graphite.
• Outstanding strength, sensitivity and hook-setting power.
• Finely tuned actions and tapers for superior performance.
• Hard aluminum-oxide guides with black frames.
• Fuji® DPS reel seat/frosted silver hoods on spinning models.
• Fuji® ECS or TCS reel seat/frosted silver hood on casting models.
• Premium-grade cork handle.
• Two coats of Flex Coat slow-cure finish.
• 5-year warranty backed by St. Croix Superstar Service.

Rage

If you're like us, five o'clock is prime fishing time AM or PM. That kind of dedication requires rods that are as close to a sure thing as it gets. Of course, we're talking about our new Rage series: Perfectly balanced SCIII graphite rods with IPC® technology that combine premium Pac Bay Minima micro guides with a small stripper guide for casting precision that borders on the unfair. All that casting could take a toll on your hands, but the Rage features our incredible neoprene skin handle that serves up unmatched comfort – pushing back that quitting hour as much as possible. Equally sweet, the neoprene grip actually improves when it gets wet. Yes sir, the new Rage is more than ready when the hook setting goes round the clock.

• Integrated Poly Curve® (IPC®) tooling technology.
• Premium, high-modulus SCIII graphite.
• Incredibly lightweight and sensitive with superb balance and extreme strength.
• Pac Bay Minima micro guide configuration for high performance and improved durability by eliminating insert failure, plus 20-30% weight savings compared to ceramic guides.
• Pac Bay Minima casting reel seat/black hood provides maximum rod blank exposure and is 30% lighter than conventional trigger reel seats.
• Pac Bay Minima spinning reel seat/black hood provides maximum rod blank exposure and is 10-20% lighter than conventional spinning reel seats.
• Contoured handle provides split-grip performance. Featuring a precision-shaped core wrapped with a neoprene skin for maximum comfort and sensitivity. EVA trim pieces provide additional refinement.
• Two coats of Flex Coat slow-cure finish.
• 5-year warranty backed by St. Croix Superstar Service.

panfish

If you're into crappie, bluegill or perch fishing you're going to love St. Croix's latest and greatest, the appropriately named Panfish Series. This exciting new series features two awesome platforms from which to choose. First we have the spinning rods up to 7' in ultra-light and light powers with precise, crisp actions. And if you like dropping jigs into brush piles – and who doesn't? – the 8' to 11' models with moderate-fast actions forever raise the performance bar when it comes to long, light power spinning rods. The Panfish Series will change the way fishermen view small-game angling rods.

• Premium quality SCII graphite combined with high-modulus/high-strain SCVI graphite for optimal weight, sensitivity and balance.
• Designed to provide superior performance specifically for crappie, bluegill and other panfish.
• Pac Bay Minima guides for 20-30% weight savings compared to ceramic guides and greater sensitivity.
• Pac Bay Minima reel seat with custom insert for improved sensitivity and comfort.
• Premium-grade cork handle.
• Two coats of Flex Coat slow-cure finish.
• 5-year warranty backed by St. Croix Superstar Service.

premier series

For musky, bass and pike anglers an understanding spouse is a treasure. But sometimes you need a corroborating witness, the kind that will testify under oath that you were indeed stuck in traffic and not on the water during that much-anticipated Lamaze class. Whenever you do get around to fishing, you need rods that deliver the goods when the water starts to boil – enter the Premier® family of casting rods. Thirty-eight handcrafted models constructed with premium SCII graphite and top-grade components, these ever-popular rods provide the kind of lake cred you just can't put a price on. As for your whereabouts last Tuesday night? We won't tell a soul.

• Premium-quality SCII graphite.
• Outstanding strength, sensitivity and hook-setting power.
• Finely tuned actions and tapers for superior performance.
• Batson Forecast® hard aluminum-oxide guides with double-plated black chrome frames.
• Flanged SiC top on musky models.
• Fuji® ECS or TCS reel seat/frosted silver hood.
• Premium-grade cork handle.
• Two coats of Flex Coat slow-cure finish.
• 5-year warranty backed by St. Croix Superstar Service.